EXPLORING

SPEAKERS

Krupali Cescau

THE NEW AUSTRALIA

It was important for Amplify Australia to strategically and creatively hit the right notes with young Aussies, so extending the Young Blood platform to give us a wealth of insight about this home grown audience was a natural choice.  

Not having accessible, in-depth data for this market, our global clients were also very keen for us to provide the same detail and nuance for their work here. We have quickly discovered this audience are not mere followers of global trends but are influenced from more places than expected. Insight from other countries can’t and shouldn’t be used to predict their values, attitudes and behaviours
.

For brands who want to connect with their 18-30 year old Australian audience, this session will be full of relevant insight, practical tips and best in class examples.  

With deep dives into technology, retail, sport, alcohol, food and drink, you will leave with a deeper understanding of how your brand can inspire this audience.

Exploring the cultural identity of young Australians today, Amplify extend our Young Blood platform to look into the hopes, fears and realities of coming of age in a changing society. We asked our audience of 2,030 young Aussies who they are and how they felt about everything from brand ethics, to socialising with friends to a future with AI.

What we found will change your perception of the young people you think you know.

Young Blood Author + Brand Director

Gus Magee

Associate Creative Director

Natasha Wallace

Strategy Director

Thomas Rüdiger-Smith

Associate Partner

EVENTS

SYDNEY

Friday 26th July 2019

8.30 – 11.00am

Beta Bar & Gallery, Level 1

238 Castlereagh St

Sydney NSW 2000

betabarsydney.com.au

MELBOURNE

Tuesday 6th August 2019

8.30 – 11.00am

Twotonmax

124 Langford St

North Melbourne, VIC 3051

twotonmax.com.au

CLOSED

SYDNEY

Tuesday 13th August 2019

8.00 – 10.30am

McKinsey & Co

35/88 Philip St

Sydney NSW 2000

SYDNEY

Tuesday 30th July 2019

4.40pm

Luna Park Sydney

1 Olympic Dr

Milsons Point

NSW 2061

McKinsey helps organisations across the private, public, and social sectors create the change that matters. We have always helped our clients to identify and set the direction toward their most important goals.  Today, we go further: working together to turn these ambitious goals into reality.

Founded on the guiding principles of speed, teamwork and provocation, Mindshare is a global media agency like no other. Launched in Asia in 1997, Mindshare's culture is rooted in their desire to constantly evolve. Mindshare is on a tireless mission to bring accountability to all aspects of marketing.

2. UNDER

PRESSURE

Passions, fears and the definition of success

Reshaping the Aussie stereotype

1. CASE OF MISTAKEN IDENTITY

Apathy, activism and the end of nightlife culture

3. CHANGING PRIORITIES

Sport culture, representation and individuality

4. A NEW PLAYING FIELD

Experience, influence and fashion

5. TO BUY OR NOT TO BUY

Food, consumerism and brand ethics

6. PUTTING THEIR MONEY WHERE THEIR MOUTHS ARE

Technology, ambition and the future

7. A WORLD MADE FOR 'WE'

T: +61 426 897 910 |  gareth@weareamplify.com

We are Amplify. We join the dots between people, brands + culture, creating campaigns and experiences for some of the most innovative brands all over the world. In 2018 we set up shop in Sydney with Google as our founding client.